In a shocking incident that has sent shockwaves through the online community, the untimely demise of Sanqiange, a popular Chinese content creator, has left many in disbelief. The 34-year-old influencer tragically passed away after participating in a live-streaming competition on Douyin, China’s renowned platform similar to TikTok.
The circumstances surrounding his death have captured the attention of netizens nationwide, making it a trending story on mainland social media platforms. The unfortunate events unfolded when he decided to participate in the live-streaming competition.
However, what seemed like an ordinary online event turned dark as the competition progressed. Reports indicate that he consumed an alarming quantity of baijiu during the live stream, often called Chinese vodka.
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It is believed that he consumed more than four bottles of the potent liquor, leading to unforeseen consequences that would ultimately claim his life. The news of his death has sparked discussions and concerns surrounding the dangers of excessive alcohol consumption and its impact on individuals, particularly those in the influencer industry.
Sanqiange was found dead the morning after his live stream
Sanqiange, a well-known content creator on Douyin, tragically met his demise in the early hours of May 16 following a live-streaming contest. The events that transpired that day have since captivated Chinese social media, with a video of the streaming session quickly going viral.
According to the reports, Sanqiange, hailing from Jiangsu province in eastern China, was discovered lifeless later that afternoon, seated at a desk in a friend’s home. Bottles of baijiu, a potent Chinese liquor, were prominently displayed on the desk before him, and he proceeded to consume each bottle without any respite.
While the live-streaming contest was underway, more than 100 individuals joined the online chat room associated with the event.
However, no one was alarmed or concerned about his escalating consumption. It was later revealed that a close friend of the influencer, Zhao, arrived at the scene after the streaming session had concluded.
Shockingly, upon returning home later that day, Zhao found Sanqiange lifeless, lying face down and unresponsive at the desk where the drinking contest had occurred. The devastating discovery left no room for hope, as he had already succumbed to his excessive drinking. Tragically, emergency treatment was not even a possibility.
In an interview, Zhao shared his account of the events, expressing his uncertainty regarding the extent of Sanqiange’s alcohol consumption before he participated in the live stream. However, as Zhao watched the recorded video, he noticed Sanqiange finishing three bottles before opening a fourth.
The influencer’s family discovered his lifeless body before any intervention could be made, further underscoring the gravity of the situation. The media report confirmed that Sanqiange’s cause of death was indeed excessive drinking, and he was cremated on the same morning.
Sanqiange had specialized in drinking competition-based content
Sanqiange, as revealed by his close friend Zhao, had developed a niche for himself in the realm of drinking competition-based content. Following a failed business venture four years ago, he turned to live-streaming as an avenue for creativity.
Sanqiange was famous for creating alcohol-themed content on the Chinese version of TikTok (Source: Showbuzz)
Specializing in online battles where participants vied to outdrink each other using baijiu, he carved out a distinct presence in the digital landscape. His commitment to his craft becomes evident in a circulating video from a previous live stream.
The footage captures him pouring two bottles of baijiu into a giant wine glass, which he then holds with both hands before consuming its contents in one go. Such displays of alcohol consumption became a trademark of his content, attracting attention and viewership from his dedicated following.
To accommodate his growing audience and address noise complaints from his neighbors, he had recently relocated his live-streaming activities to a room provided by a friend. Despite the challenges associated with conducting live streams involving alcohol, the program reportedly ran smoothly, with no immediate concerns raised by participants.
According to Mr. Zhao’s account during an interview with Shangyou News, these live-streaming challenges often involved one-on-one battles between popular content creators. The primary objective was to attract gifts and rewards from viewers, incentivizing participants to outperform their opponents.
In some instances, these battles also incorporated punishments for the loser, adding excitement and engagement to the competitions.
Sanqiange’s dinking video is no longer available online
Following the tragic incident involving Sanqiange, it has been observed that his drinking-related video, which was a part of his live stream, is no longer accessible online. This development aligns with the strict guidelines enforced by Douyin regarding drinking during live streams.
Douyin has implemented stringent rules and regulations to discourage and prevent alcohol consumption during live streams. These guidelines ensure the safety and well-being of content creators and viewers alike.
Violations of these rules can result in various penalties, ranging from warnings to restrictions on participating in live-streaming competitions. In some cases, the profiles of offenders may even be subjected to shadow banning, limiting their visibility on the platform.
The removal of Sanqiange’s drinking video indicates that Douyin has taken swift action to enforce its policies and maintain the integrity of its platform. The platform aims to discourage unsafe behavior and protect its user base by eradicating content that violates its guidelines.
